Kashan Rafique

Strategic Advisor & Part-Time CFO

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Across more than fifteen years in finance, I've moved from institutional portfolio management into hands-on company building — helping founders make their businesses fundable, structured, and ready to scale.

I began in London with a BA in Banking & Finance and MSc in Finance, building a proprietary multi-factor equity model for a single-family office. After relocating to Dubai I advised private clients on investment and strategy before committing fully to the early-stage world.

Today I work as a strategic advisor and part-time CFO, embedded alongside founders on financial modelling, fundraising strategy, and growth. Where I have real conviction, I invest too. In 2023 I founded my own advisory firm, working with founders internationally.

Advisory & Investments

Global Airlines

Investor & Strategic Advisor

Pulses.ai

Strategic Advisor & Part-Time CFO

RECRD Group

Senior Advisor – Web3 & Growth

GameCentric

Head of Web3 Strategy

Razor

Advisor – Aptos & StockGro SPVs

InGame Sports

Investor & former Strategic Advisor

Work

2023 –

Founder, Zashed Advisory

Licensed Dubai advisory firm. Strategic advisor and part-time CFO to founders across technology, fintech, gaming, and finance.

2021 –

Strategic Advisor → Part-Time CFO, Pulses.ai

Financial planning, modelling, and fundraising readiness.

2023 – 2025

Head of Web3 Strategy, GameCentric

Web3 strategy for the gaming platform.

2016 – 2020

SVP & Managing Partner UAE, Loyal Capital Partners

International boutique investment advisory. Established and ran the UAE entity.

2012 – 2014

Analyst → Portfolio Manager, Eastwood International

Single-family office. Built a proprietary multi-factor UK equity model; managed a multi-asset portfolio.

Education

2012

MSc Finance

London Metropolitan University

2011

BA (Hons) Banking & Finance

London Metropolitan University